16 years of expertise writing resumes, cover letters, LinkedIn profiles, and providing interview career coaching to help clients land the perfect position.
How to Write a Cover Letter to Make an Excellent Impression

How to Write a Cover Letter to Make an Excellent Impression

Your cover letter serves as your first impression with a prospective employer. Here’s how to write a cover letter to make an excellent impression:


The first thing someone will notice about your cover letter—before they even read the content—is how it looks. Type your application letter using a standard font size and style. Although you may want to show off your writing expertise, getting overly extravagant is not professional.

Print the letter off on resume bond paper that matches your resume.  Make sure you have a matching envelope, attention to detail is necessary. Keep an electronic copy to quickly adjust the letter to target individual positions.

Triple Check The Cover Letter for Spelling, Grammar, and Punctuation:

Submitting a letter that contains spelling or grammatical errors will make the interviewer think you don’t have the expertise, experience, or education you claim to have. Even if you think you’re a meticulous writer and have few or no mistakes, always have your letter proofread. Someone else may see errors that you didn’t notice. Don’t use large or unusual words. Keep it plain, simple, and to the point. The easier they can read your letter, the better chance you have against the competition.

Write a Cover Letter With Relevant Content:

It’s important to write a cover letter so that it flows well and makes complete sense. Make a detailed list of what you want to include in your letter, and organize it in a logical sequence.

The interviewer isn’t looking for a personal profile, so don’t add a bunch of personal items. List only what’s relevant to the job. Look at it from their point of view. If you were a recruiter interviewing to fill this position, what would you be looking for in an employee?

Your work history, education, accomplishments, and qualifications will be contained in your resume and application form. The cover letter is a chance to let the interviewer get a quick overview of you as a person.

Items to Include in Your Cover Letter

Communicate Why You Chose Their Company Over Others

Research the company to learn their vision, values, products, and services. When you write a cover letter, mentioning something specific about why you like their values will make a bigger impression on the interviewer than the candidates that don’t.

Share What You Can Contribute

Explain what you think you have in experience, knowledge and methods that would be of benefit to the company. Explain why you think your experience and expertise fits the description of the type of employee they want.

Can You Truthfully State You Are Innovative In Your Cover Letter?

Communicate you are a creative problem solver and can put that innovation to work. Many qualified professionals are looking for a job and companies can be selective in hiring. There will be a minimum of qualifications and experience needed, but they’re looking for those unique attributes. Can you show them you have those extras? Give examples of how your innovation have helped to advance company profits or enhance your performance at past positions.

Extra, Relevant Skills Are a Plus

Do you have any unique skills that the company would consider beneficial? Do you speak a second language or have exceptional technology skills? Any special useful skills will push your name to the top of the list of candidates.

Need additional help writing a top-notch cover letter? Reach out to Candace for assistance!


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