16 years of expertise writing resumes, cover letters, LinkedIn profiles, and providing interview career coaching to help clients land the perfect position.
communicating your unique selling point in a job interview

Share Your Unique Selling Point During the Job Interview

A job interview is the right time to market and sell yourself and your brand. This means you should share your unique selling point during the job interview. Your unique selling point includes what your abilities are or what makes you different than the rest of the candidates.  Whether you’re a real estate agent, executive administrator, librarian, manager, welder, business owner, or lawyer, you need to convey what makes you unique. This will set you apart from the other candidates applying for the same position.

You need to communicate to the hiring committee the reasons you are the perfect candidate for the position. In order to rise above the competition, you need to know what differentiates yourself from all the others. In other words, you need to come up with your unique selling point—call it branding, if you like.

Brainstorm what makes you impressive, incomparable, and distinctive. Know your skills and abilities so that when you are in that all-important interview, you can successfully convince the company’s hiring committee of your worth. Illustrate the benefits to the department or company as a whole for making the decision to hire you.

How to Identify Your Unique Qualities and Skills

If you aren’t sure of your unique qualities and skills, a great way to identify them is when you write your resume and cover letter, or when you create your LinkedIn profile. This is a situation where you’re forced to communicate your skills and qualities. The adjectives that you come up with to describe yourself are the very qualities that make you unique. Your unique selling point or branding statement should encapsulate your biggest strength or accomplishment. Your branding statement should be the introductory sentence of your resume.

Here are a few examples:

•    “Highly motivated, results-oriented professional with 5+ years of hands-on sales experience within diverse, competitive sales environments.”

•    “Certified safety officer with over ten years of detailed overseas experience working for a variety of oil and gas companies on both onshore and offshore projects.”

•    “Veteran retail manager with a history of creating and implementing effective employee programs and initiatives generating higher sales outcomes and better employee performance.”

Toot Your Own Horn

Don’t be afraid to toot your own horn—this is the time when it’s important to do just that. Tooting your own horn doesn’t mean you’re bragging, it’s sharing relevant information to help the decision maker.

When preparing for your job interview, list all the adjectives that best describe you and your accomplishments. Next, tailor these traits and accomplishments to the ones that are best suited for the position. You have now successfully discovered your unique selling point and are ready to impress your future employer!

Need additional help? Reach out to Candace to learn more!

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