Optimize your social media profiles with relevant keywords to effectively optimize and enhance your visibility on social media. This is a productive way to increase your internet presence. At the same time, it will allow you to manage your social media profiles efficiently.
Use a Keyword Rich Bio
Start by setting up your profile with a keyword-rich bio. Incorporate terms and phrases commonly used by people when looking for a job or employment opportunities so you can have a better chance of being found online.
LinkedIn Profile
The most commonly used social media platform for job hunters is LinkedIn because it is more professional, job search, career, and business-focused than other popular social media websites like Facebook or Twitter. What critical and relevant keywords can you use in your LinkedIn profile to make it more searchable on this particular social media website?
For starters, keywords or key phrases are words or sets of words that recruiters or companies use to describe a particular job, skills, qualifications, etc., to succeed in the position and complete the responsibilities with excellence.
Once you determine the relevant keywords for your profile, you can include them right away to give your social media profile a better chance to get noticed among the millions of other LinkedIn profiles.
There are several areas in your profile where you can incorporate the relevant keywords to have your name among the top online searches in LinkedIn or other social media platforms typically used by job seekers.
Professional Headline
The first area of your profile to incorporate keywords in your professional headline is using up to a hundred and twenty characters to promote yourself.
To make it keyword-rich, you can write a sentence that will effectively promote or sell yourself to potential employers. From here, you can incorporate important keywords into the sentences.
Your current position is also a good place to incorporate highly searchable keywords relevant to your profile. Use important aspects in your resume but keep it short and include all the important keywords.
Other areas in your social media profile to incorporate relevant keywords are in past job positions.
Your social media profile has an area where you can input the job positions you’ve held throughout your career. Although this may not be all about your previous work, you can still use this as an excellent venue for input-related keywords.
Profile Summary
The summary of your profile is an area where you provide further details about the headline you created. You can add some more content and give other people a comprehensive idea about your skills to help the company or why you think you are qualified for the job position.
When incorporating keywords into your social media profile, you need to have at least a shortlist of main keywords, including supporting keywords you can use in every aspect of your social media profile.
If you can incorporate these keywords properly, it can significantly improve your overall online visibility and, therefore, grow your employment opportunities.
Do you have any tips you can share for online networking? Comment and share below! If you need additional help, reach out to Candace to polish up your online presence!