Understanding and effectively communicating your unique selling points (USPs) is vital to differentiate you from the other applicants and contribute to your job search success.
Your unique selling points are traits that make you “you.” They set you apart from the other job candidates. Brilliantly identify, understand, and market your unique selling points to help you get one step closer to landing your dream job. Align these characteristics with what the company is searching for in a new employee.
Writing Your Resume Correctly
One of the best ways to discover what makes you exceptional is while writing your resume. While you’re busy showcasing your soft skills, hard skills, and relevant accomplishments, you’re simultaneously uncovering your unique selling points.
Perhaps you think that your skills are nothing to brag about, but they may be highly coveted. One example may be your extraordinary talent to analyze sales data quickly and effortlessly, while others may struggle.
Identify Relevant Achievements
Examining your achievements and identifying trends is another productive method for determining a unique selling point. If you find self-reflection difficult, ask a family member, friend, or colleague to help determine what makes you exceptional. Ask them to spot an impressive skill or talent that sets you apart.
Uniquely Market Yourself
Once you’ve discovered your unique selling points and understand how to word them, it’s time to market yourself. The key is highlighting your distinctive traits in your resume, cover letter, LinkedIn profile during your interview, and the follow-up thank-you letter.
Introductory Paragraph Contents
In your resume, showcase your special talents and skills in the summary of the qualification section. Why wait until the middle of the document to show potential employers how extraordinary you are? Tailor your accomplishments to reflect your unique selling points and how you apply them in the real world.
Cover Letter Development
Your cover letter should be full of your unique selling points as well. You must immediately communicate why you deserve an interview and what sets you above the competition. However, you don’t want to go overboard or come across as arrogant.
Tactfully weave your skills and traits throughout while still reflecting on your relevant education and work experience. The same can be said for highlighting your unique selling points in your LinkedIn profile and sending a thank-you letter after the interview.
Interview Procedure
When you’re called for the interview, consider this your time to shine. This is the chance to demonstrate what makes you extraordinary and tell the interviewer why you’d be an outstanding employee.
Reflect on what you’ve expressed in your application documents and convey your unique selling points during the interview. During the interview, you can go into greater detail about your accomplishments than on your resume.
Remain humble when describing your accomplishments and strengths, but don’t undersell yourself. It’s a balancing act. You only have one chance to sell yourself directly to employers; take full advantage of the opportunity. Sharing your accomplishments is the easiest and best way to achieve this balance.
Lastly, after your interview, send a thank-you letter to the interviewers reiterating your pertinent skills and accomplishments that will add value to the company. This will remind the interviewers you will be an asset and reiterate your continued interest in the position.
Need additional help? Reach out to Candace for assistance!