When writing cover letters for specific situations you will have to structure each differently. We have briefly explained some of these types below. They all have one common objective, which is to sell yourself to the reader and get your resume reviewed and secure an interview. The main sections include a unique introduction; content (showing how your experience and skills can fill their void); and closing paragraph requesting an interview. Make these parts fresh, interesting and relevant.
General cover letter
A general cover letter is basically a letter that can be modified to suit your job search by making minor modifications to the name and address on each letter. This letter should still be dynamic to avoid looking generic.
Targeted cover letter
Targeted cover letters are more impressive and powerful because they are so specific. You know the company, the decision-maker’s name, the position sought and the message you want to send. It helps to find out what skills the company desires, it’s philosophy and changes within the organization. Gather what information you can and use this to your advantage, demonstrating to the employer how you can be a great asset.
Network cover letter
Networking accounts for nearly 85% of jobs offers and leads. It’s so important to set up a network of friends, acquaintances and other professional contacts.
When addressing your letter, try to include the contact’s name in the opening paragraph to attract the reader’s attention and add credibility.
Broadcast cover letter
The broadcast cover letter is a simple but effective variation. Much of the information will be taken from your resume, since the purpose of the letter is to replace the resume. This type of letter often generates a telephone interview with a potential employer, even though the employer will usually request a proper resume.
Highly successful executive individuals who are well established use this method of written communication to initiate their search. Business owners often use this type of approach to market their services. Mothers re-entering the work force with little or no paid experience may use this variation to convey volunteer or real life experiences.
Ask yourself how you can help the employer eliminate concerns and deal with problems. Define for yourself if you’re prepared to make the company’s needs a top priority. If unsure start again or hire a professional.
Employment agencies and executive recruiters
If you understand an executive recruiter’s role, the process of writing a cover letter will be simplified. Recruiters are hired to fill clients’ employment needs. They don’t work, for the job candidates. When writing the letter it must clearly state you can be of assistance to one of their clients, not to the agency itself.
