6 Tips for Writing an Effective Cover Letter

Tips for writing an effective cover letter will help to ensure your impression with a potential employer will be positive. If the letter of intent is visually appealing, well-written, engaging, and contains the right information and keywords, the odds of them reading your resume will increase.

Your resume will be more generic and state your qualifications for the job, whereas your cover letter is your chance to explicitly tie these qualifications to the specific duties and responsibilities. Demonstrate that you’ve done your homework on the company and convey your enthusiasm and commitment. Balance professionalism with personal warmth, passion, and friendliness.

Below are some more cover letter writing tips to entice the reader to read the resume:

• Tip 1: Your Cover Letter is Your Introduction:

Your cover letter needs to say more than “here is my resume”. It’s your chance to convince the hiring manager that you’re the best person for the job; sell yourself. Introduce yourself. Tell them why you want to work for their company.

• Tip 2: Your Cover Letter Needs to Get Their Attention:

Grab the attention of the reader immediately or risk losing it for good. Make it clear right away which job you’re applying for and why you have the necessary expertise. Talk about your experience, achievements, and skills, but keep it short and to the point.

• Tip 3: Research the Company:

Do your research. Find out the name of the hiring manager and address the letter directly to him/her.  Keep in mind the specifics of the job and give concrete examples of how you’ve excelled in these areas. Find out as much as you can about the company and demonstrate your shared vision and ideals. A hiring manager is more likely to want to meet you in person if they feel some kind of connection through your letter. Show that you understand the vision of the company and explain how you can contribute.

• Tip 4: Be Passionate:

Be passionate; it’s infectious. Communicate to the hiring manager your enthusiasm for the job. Talk about how you love a challenge. Talk about being driven to succeed, but whatever you choose to say, say it with passion.

• Tip 5: Show Creativity:

Show your creativity. Managers are looking for someone who is innovative and can solve problems and approach things in a new and creative way. Give examples of some innovative projects that you’ve been involved in.

• Tip 6: Check and Recheck It:

This one might sound a little strange, but if time allows, finish writing your cover letter and put it away; don’t read it for a day or two. Then take it back out and read it with fresh eyes. You may read it over and think that it’s pretty good, but there may be one or two parts which could be improved upon. You may also want someone else to proofread it for you.

You can review cover letter examples, also called letter of intent or introduction. We have samples on the site to show the cover letters we create. Each is unique to the individual – we ensure our clients brand stands out and what they offer to an organization.