Communicating your unique selling point includes uncovering the top relevant talent that makes you desirable and different than the other candidates. Aside from your resume, you will need to sell yourself and your brand in the job interview. Keep in mind you will have multiple unique selling points (USPs).
Whether you’re a real estate agent, executive administrator, librarian, sales manager, welder, business owner, construction superintendent or a lawyer, you need to convey what makes you unique and valuable to an organization. This will set you apart from the other candidates applying for the same position.
“The man who does not value himself, cannot value anything or anyone.”
― Ayn Rand
Communicate to the hiring committee the top reasons you are the perfect candidate for the position and why they should hire you. To rise above the competition, you need to know what differentiates yourself from all the others. In other words, you need to come up with your unique selling point—call it branding, if you like.
Brainstorm with someone to determine what makes you impressive, incomparable, and distinctive. Know your skills and abilities so that when you are in that all-important job interview, you can successfully convince the company’s hiring committee of your worth. Illustrate the benefits to the department or company as a whole for making the decision to hire you. The process of identifying your top relevant talents should be done before you write your resume and cover letter.
How to Identify Your Unique Selling Points
If you aren’t sure of your unique qualities and skills, a great way to identify them is when you write your resume and cover letter, or when you create your LinkedIn profile. This is a situation where you’re forced to communicate your skills and qualities. The adjectives that you come up with to describe yourself are the very qualities that make you unique. Your unique selling point or branding statement should encapsulate your biggest strength or accomplishment. Your branding statement should be the introductory statement of your resume, placed prior to your resume summary or profile.
Here are a few examples of unique selling propositions:
• “Highly motivated, results-oriented professional with 5+ years of hands-on sales experience within diverse, competitive sales environments.”
• “Certified safety officer with over ten years of detailed overseas experience working for a variety of oil and gas companies on both onshore and offshore projects.”
• “Veteran retail manager with a history of creating and implementing effective employee programs and initiatives generating higher sales outcomes and better employee performance.”
Toot Your Own Horn
Don’t be afraid to share the value you have to bring to the organization —this is the time when it’s important to do just that. Tooting your own horn doesn’t mean you’re bragging, it’s sharing relevant information that can be backed up by success stories to help the decision maker.
When preparing for your job interview, list all the adjectives that best describe you and your achievements. Next, tailor these traits and career accomplishments to the ones that are best suited for the position available. You have now successfully discovered your unique selling point and are ready to impress your future employer!
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