What is your branding statement? Have you given much thought to your professional brand?
Let’s discuss many aspects of determining your brand.
Finding your value or personal brand is essential to your job search success. The information employers see about you online needs to be positive and professional. Remember that many employers will Google their candidates to learn as much as they can about you. So, it’s essential that what they read is relevant and helpful. Creating a professional branding statement is a great help in communicating to employers who you are.
You don’t want employers reading your inappropriate blog posts or Facebook pages. This type of information has cost applicants jobs and, sometimes, even a chance at an interview. Now, before you erase your Facebook profile and cancel your blog, the problem isn’t necessarily that these pages exist. Having the professional context to counteract and overshadow these personal pages would be best.
It will help your job search if employers can find your professional information to learn about your professional highlights, goals, etc. A quick fix to keep your personal information more private is to tighten the privacy settings on your Twitter, Facebook, blog, etc.
After that, be careful not to write or post anything you wouldn’t want a potential employer to find. Think twice before posting pictures of you at a bar or the beach. This is detrimental to your job search, and you probably don’t want this type of image floating around cyberspace.
Build your professional brand using branding tools[/tweetthis] such as LinkedIn.These will help you network and make you visible to potential employers. Create a web presence by building a website and keeping a blog focused on your professional life or specific to your field.
Once you’ve built a professional brand, remember to continue to prove its value. This ongoing effort will pay off in dividends.
Know Your Unique Selling Point
When interviewing for any position, you try to market and sell yourself as your brand. It would be best if you communicated to the hiring committee the reasons why you are the perfect person for the job. So, to set yourself apart from the competition, you need to know what differentiates you from all the others. In other words, you need to develop your unique selling point.
It would be best to brainstorm what makes you impressive, incomparable and distinctive. Know your skills and abilities so that when you are in that all-important interview, you can successfully convince the hiring committee of your worth and the benefits of hiring you.
If you aren’t sure of your unique qualities and skills, a great way to realize them is to make your resume. This situation forces you to communicate your skills and qualities. The adjectives you come up with to describe yourself are qualities that make you unique. Don’t be afraid to tout your own horn—this is essential when doing just that.
When preparing for the interview, list all the adjectives that best describe you and your accomplishments. Next, these traits and achievements should be tailored to those best suited to the specific position. You have discovered your unique selling points and are ready to impress your future employer!
Need help in your search? Contact Candace to learn more! If you learned something new, comment and share this article below!