Avoid using an objective statement in your resume. The name of the game is getting attention. You want to be the center of attention, and feel no shame for it. In order to get your potential employer’s attention, you have to individualize and cater your resume to a specific company or organization. This means targeting and emphasizing the required skills and achievements you have for that particular job vacancy. A focused resume will clearly address all of the employer’s needs by concentrating on the qualifications that the job requires.
To make a truly fantastic resume, it’s best to avoid the use of an objective statement. Recruiters and employers tend to not like them because they focus on the needs of the job seeker instead of the needs of the company.
Employers Don’t Care What You Want
An objective tells potential employers what type of work environment you want to secure and what professional goals you hold for yourself. Even though what you state in your objective may be true, it is irrelevant to the reader. Although employers will want to know that you indeed want to work in this position, the rest of your resume and cover letter should convey this. Potential employers by and large really don’t care what you want. They are much more interested in what you can offer them.
Objectives Can Be Vague
Another problem with objectives is that they tend to be very vague and not hold much meaning. When candidates write objective statements they tend to be short, single phrases like “want to obtain a fulfilling marketing position”. When used in this way, it ends up being wasted space in a resume, especially when you can use this information much more effectively as a title at the head of your resume.
The main issue with an objective is that they tend to not say anything meaningful. If you still want to provide employers with an introduction to your candidacy, there are other options. Instead of an objective, use a few positioning statements that clearly outline your strengths and what you have to offer. This will allow the company to immediately see what you want and what value you bring.
A professional summary can be used as a kind of teaser that encourages those reading your resume to read more. The great thing about a professional summary is that instead of focusing on what you want from a job, it summarizes what you can do for them. This will entice the reader to continue reading your resume more closely.
What professional summaries have you used in prior resumes? Have you gotten feedback on any particularly stellar ones? Comment and share below! Need additional assistance? Reach out to Candace for help!