16 years of expertise writing resumes, cover letters, LinkedIn profiles, and providing interview career coaching to help clients land the perfect position.

Use Keywords in Your Resume

keywordsUse keywords in your resume to get the best results. Most companies are utilizing digital databases to search for candidates nowadays. What does that mean for you? Basically, the HR department will run search queries based on specific keywords to find candidates that have the specific skills they’re looking for. So, if your resume doesn’t have those keywords that the company is seeking, you will be out of the running before they have seen your resume.

Why Keywords?

Employers have turned to keywords due to the immense number of resumes they are now receiving. It is virtually impossible for employers to sift through the hundreds of resumes they receive for one position. Putting resumes into a database that will search out those that contain the desired keywords, helps employers to narrow down the field with minimal effort. It’s estimated that as many as 80% of employers are now searching for job-specific keywords as a way to sift through applications.

What Are the Keywords?

The keywords that employers are searching for are usually nouns. Even though action verbs are still an important part of your resume when it comes to communicating your accomplishments, employers also are concerned about what you know in terms of industry specific skills and knowledge. Words like: internal audits, quality control, marketing plans, sales targets, and directional drilling are all possible keywords for different industries.

Keywords are also known as current buzzwords for your industry. They are widely used in specific job sectors to indicate the applicant’s knowledge of his or her profession. When you include keywords in your resume, employers will see that you know the language of your profession. This also significantly increases your employability rate and the chance you have of securing the position for which you are applying. It is even better if you incorporate keywords into your accomplishments. This will show employers that not only do you have knowledge of these concepts, but that you have also used these concepts to achieve results in your past positions.

What Keywords Should You Use?

There are lots of options for selecting industry keywords to use in your resume. You can check the job description and related postings for a clue on what the company may be looking for. They will often list several keywords in their job descriptions as they describe their ideal candidate. You can also look to your past related experience, set of skills, qualifications, personal achievements, and accomplishments. You can look to professional development initiatives you recently completed, like workshops, seminars, and courses on new industry skills. Use significant keywords that are associated with your goals for your professional career that will make your resume stand out.

What industry keywords have you used in your resume? Comment and share below! Need additional help? Reach out to Candace for assistance!

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